Kurpatov · Brain Games · 2022 · EdTech
A trailer instead of three paragraphs of sales copy: a 9-session course
A trailer for a 9-session course on the psychology of relationships, built on neuroscience and Andrey Kurpatov's research. The job was to introduce the product fast, set the right tone, and convert viewers to the purchase page
The brief
The course is dense – 9 sessions, 35 days, scientific framing. Most landing pages for courses like this rely on long-form text that doesn't convert.
The ask: replace 3 paragraphs of marketing copy with one video that does the same job – explain what the course is, who it's for, and why it works – in 60 seconds. Then push to checkout
Approach
Built the trailer around two emotional anchors: the universal frustration of not understanding the opposite sex, and the relief of getting a system that actually explains it.
Kurpatov on camera doing what he does best – turning complex psychology into clear, conversational language. Cuts kept brisk but not jumpy. Sound design built to support, not distract
Result
Embedded on lk.brain-games.ru/manandwoman as the first thing visitors see. Designed to do the heavy lifting of the sales page so the rest of the page can focus on conversion details
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